THE TEAM

FRESH draws on an eclectic team of twenty-five Gen Yers, all under the age of 27. The staff includes a core team of eight full-time employees and a supporting team of interns and researchers that hang out at the office until the food runs out...

FRESH CREATIVE TEAM (FCT)

FRESH draws on a crew of creative consultants who ensure our clients receive up to the minute advice on how they can engage Gen Y. We draw on a team of between 10 and 14 Generation Yers who form the FRESH Creative Team (FCT). Typically this team is made up of young people studying marketing or advertising at university and some of our key internal staff, who work together to generate youth focused ideas.


In addition to the FCT we also have twenty interns - a tight group of forward thinking marketing, advertising and communication students and graduates. These hyper focused, super creative young people work with us to bounce ideas around and help develop 'Y friendly' advertising campaigns. These people typically are between the ages of 16 and 25 years.

Unique to FRESH, each intern researches and produces regular content on a specific interest area. This helps interns tailor their career path and enables each one to come away with experience in a niche area. The intern’s awesome research blogs can be found in the FRESH Blog. If you're interested in interning at FRESH email Aisha (aisha@thinkfresh.net.au).

WORK

Since birth we've had plenty of opportunities to work on some amazing projects. Here's a sample of just a few of them.

QUT CREATIVE INDUSTRIES

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FRESH was approached to create a high energy video from existing footage for QUT Creative Industries. The video was to be used both domestically and abroad to promote the university’s uniqueness and graduate capabilities.

Using footage and imagery created by students, FRESH developed a three-minute video showcasing the university as a leader in the Creative Industries field. The video impressed QUT so much that they have proposed that FRESH create a further suite of videos for courses at QUT.

Media used: TVC post production, animation, social media

DEPARTMENT OF PREMIER AND CABINET - Q150

Q150 event
FRESH was approached by the Queensland 150th Birthday Celebration’s team to mastermind an interactive display for children to be used at Ekka 2009.

FRESH came up with a concept of converting a 1973 Kombi into a funky recording studio. The Kombi was decked out inside with colourful bean bags and hundreds of photos of Queensland.

Kids were attracted to the vibrant van and were able to jump inside and record what they love about Queensland, which was burnt to a DVD for them to take home. FRESH also organised a PR stunt where the Kombi was painted as a beach scene in the middle of Queen Street Mall.

Media used: PR, experiential, animation and production, brand advocates.

QUEENSLAND TRANSPORT

Young Drivers Research Project
FRESH was engaged by Queensland Transport to study Queensland young driver’s understanding, awareness and perceptions of the new young driver material and process.

FRESH conducted over 25 focus groups across Queensland including regional and metropolitan areas. A detailed report was compiled which included recommendations for renewed strategic direction.

Drug Driving experiential campaign
FRESH was approached to create a unique state-wide campaign to be rolled out during university open weeks across Queensland highlighting the dangers of driving on drugs.

The concept, involved the development of 3D artwork that required 3D glasses to interpret the message, complete with a QR code.

During the week 18,000 glasses were handed out across campuses, and approximately 14,000 unique conversations were undertaken with the primary audience.

USQ

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The University of Southern Queensland has campuses across South-East Queensland, in Toowoomba, Wide Bay and Springfield.

FRESH was asked to create the recent workbook and content for the 2010 Youth Leadership day involving over thirty Grade 12 school leaders and prefects from High Schools across South East Queensland.

HELL PIZZA

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Hell Pizza initially started in Wellington, and now spans New Zealand, Australia, and the UK. In Queensland ten stores have opened in the last 14 months, and a further 20 stores are set to open in the coming 18 months.

FRESH has worked with the brand in Australia on some exciting branding exercises including a viral video. The video was created to introduce Hell Pizza’s blue and maroon based pizzas made specifically by Hell Pizza on State of Origin days.

Media used: TV production, animation, viral marketing

QUEENSLAND POLICE SERVICE

One Punch Can Kill anti-violence campaign
FRESH was engaged to create, develop and execute the $800,000 One Punch Can Kill campaign aimed at reducing teen violence at parties, bars and in the streets.
FRESH created a campaign aimed at empowering people to stand up against violence and show their support through a variety of social and traditional media.

Media used: TV, Press, Radio, Banner Ads, Social Media, Experiential, Transit and Convenience.

Policelink brand research
FRESH was approached to complete a scoping research project to assess the public’s perception of a new brand and service to be instigated by Queensland Police in 2010.
FRESH conducted a series of focus groups across Australia to test public perceptions of the proposed brand, recommending changes to the client in-line with public discussions.

PLAYGROUP AUSTRALIA

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FRESH was engaged by Playgroup Australia to embark on a national research study for the Department of Communities into young parents. The study uncovered insights and understandings of the social ideals and the unique wants and needs of young parents nationally.

Information received from the study enabled FRESH to consult on ways that Playgroup Australia could make its brand more appealing to young parents.

Additionally, FRESH developed a youth-specific website to cater for young parents considering playgroups as a service. Using social media, FRESH created a highly engaging and attractive website for the young parent market.

Media used: Social media, Web Design

BRAZIL FOOTBALL SCHOOL

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Football in Brazil is central to a young peron's life. Brazil Football School is a high performance soccer school aimed at taking high performing soccer athletes to the next level of their game.

FRESH was engaged by Lucio and the team from Brazil Football School to create a hard hitting creative suite and targeted campaign to raise awareness of their high-performance schools and training sessions held across Brisbane.

TRAVEL EXPO

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The Australian Adventure Travel and Backpacker Expo is the largest backpacker and adventure holiday expo in Australia. With expo's held in Brisbane, Sydney and Melbourne, FRESH was engaged to create and manage the expo's digital strategy including live-blogging during the expo's.

Raine & Horne

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Raine and Horne is one of Australia's leading real estate brands. With offices around the world, FRESH was engaged by the company to create a series of creative elements to aid the launch of the new website, rh.com.au.

FRESH created a series of digital creative elements housed on the website across each of their business elements (rural, finance, commercial and residential).

Department of Communities

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Each year, the Deparment of Communities host the Young Volunteer Awards, that celebrates and recognises young volunteers in the community.

FRESH was engaged to re-create all the Young Volunteer Awards collateral used throughout the campaign, making it more enticing to young volunteers across Queensland.

NORTHERN TERRITORY POLICE,
FIRE AND EMERGENCY SERVICE (NTPFES)

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FRESH was approached by the NTPFES to assist with the department’s understanding of social media and digital strategy.
FRESH hosted workshops and developed a number of social media strategies that the department could use to help recruit new staff interstate.

CHASING A SPEAKER?

Looking for a motivating, enthusiastic, and entrepreneurial young speaker at your next conference, business breakfast/lunch or dinner, or event?

We like to have office food fights sometimes, so please take our Founder, Adam Penberthy away from us to speak at your next business event!

Adam speaks on a variety of topics including: marketing and communicating to Generation Y, all about the Y, digital marketing and media, forward thinking marketing strategies, life as a young entrepreneur and much more.

Take a look at Adam's speaking website

Download Adam's Bio>>
Download Adam's Information Sheet>>

DOWNLOADS

b*FRESH

HOLLA @ FRESH

Please feel free to shout out at us. If you've got an idea you want to brainstorm with us, or if you're a student wanting a bit of experience or of course our favourite, a job for us to do, fill in your details below and one of the cats will get back to you ASAP. Thanks for checking us out!

FRESH ADVERTISING COMMUNICATIONS > PHONE: 07 3852 5600 > FAX: 07 3852 4618 > EMAIL: hello@thinkfresh.net.au THINK YOUTH // THINK FRESH FRESH SOCIAL NETWORK LINKS:

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